Black Tree India Acquires Koovs.co.in Domain to Boost Traffic

Quick Summary

New Delhi, India – October 10, 2024 – Black Tree India, a leading Indian fashion brand, has announced the acquisition of the domain name Koovs.co.in. This strategic move aims to drive internal traffic to Black Tree's primary online store, www.myblacktree.com.

black tree – Black Tree India Acquires Koovs.co.in Domain to Boost Traffic

New Delhi, India – October 10, 2024 – Black Tree India, a leading Indian fashion brand, has announced the acquisition of the domain name Koovs.co.in. This strategic move aims to drive internal traffic to Black Tree’s primary online store, www.myblacktree.com.

The acquisition comes after Koovs, a Delhi and UK-based online fashion marketplace, ceased operations in December 2019. Previously, Koovs was acquired by SGIK 3 Investments, owned by Waheed Alli, the company’s chairman and largest creditor.

This development follows Koovs’ inability to secure additional funding from its major shareholder, Future Lifestyle Fashion Ltd (FLFL), a subsidiary of the Future Group. FLFL’s failure to invest the promised $8.34 million ultimately led Koovs to enter administration.

“The acquisition of the Koovs.co.in domain presents a valuable opportunity to expand our online reach and connect with a wider audience,” said a Black Tree India spokesperson. “We are confident that this strategic move will benefit both Black Tree and the loyal customer base previously associated with Koovs.”

About Black Tree India

Black Tree India is a leading fashion brand dedicated to offering high-quality, trendy clothing and accessories for men and women. Black Tree is committed to providing a seamless online shopping experience through its flagship website, www.myblacktree.com.

Frequently Asked Questions: Black tree india

What is this article about?

Who publishes this article?

It is published by the BlackTree Editorial Team at MyBlackTree India Private Limited, an Indian fashion and lifestyle brand based in Hajipur, Bihar.

About BlackTree

Written and published by the BlackTree Editorial Team on 9 October 2024 in Latest Blog.

BlackTree (MyBlackTree India Private Limited, Hajipur, Bihar) is an Indian fashion and lifestyle brand with its own in-house clothing label. We also offer home décor, gifts, luxury accessories and collectible sports cards, serving both retail customers and bulk buyers, in India and through exports to 200+ countries and territories, subject to applicable shipping and import requirements.

We believe everyone deserves to express themselves through what they wear and what they own, from a perfectly fitted pair of jeans and a heritage Indian saree to branded sneakers and luxury timepieces. Quality should never be a privilege of a few. That belief shapes every product we list, every package we ship and every customer we serve.