Product Categories & Brand USP
An exclusive fashion e-store for you — explore what we make and what makes BlackTree different.
Explore each BlackTree product category and what makes our in-house label different.
Our Product Categories
T-Shirts
- V-neck Biowash half sleeves
- Round-neck Biowash half sleeves
- V-neck Biowash full sleeves
- Round-neck Biowash full sleeves
- Polo T-shirts
- Lycra T-shirts
- Fancy T-shirts
Jeans
- Men’s jeans
- Women’s jeans
Men’s Accessories
- Sunglasses
- Belts
- Wallets
Women’s Fashion
- Floral print ruffle midi dresses
- Maxi dresses
- Sweatshirts
- Tops
- Coats, jackets & blazers
- Leggings
- Lingerie
About BlackTree
BlackTree is a one-stop online fashion destination for all your fashion needs. Inspired by international runways and the global street scene, we offer wearable fashion at pocket-friendly prices, delivered right to your doorstep.
Our team of dedicated buyers curates an exclusive selection of international high-street products, and our designers launch a new BlackTree private label collection every month.
Brand Details
- Parent Company
- IBO Software
- Category
- Fashion brand
- Sector
- E-commerce
- Tagline
- An exclusive fashion e-store for you.
- Segment
- Fashion brand for conscious online shoppers
- Target Group
- Middle to high-income, fashion-conscious, young online shoppers
- Positioning
- One-stop store for every fashion need
What Makes BlackTree Different
- Bringing strong international quality to the new Indian consumer.
- Enhancing your style quotient while fusing traditional wear with western wear.
- Bringing both established and new designers to Indian consumers through exclusive design collaborations.
- Delivery and price promises that are reliable, affordable and value-for-money.
- Around 70% of our products are exclusive, created through collaborations with young designers.
- Authentic designs, a selection of stock from reputable domestic and international brands, and an in-house private label.
Our Strengths
Fresh Every Month
New fashion with international product quality launched every month.
Private Label
A private-label collection launched every month by our design team.
Collaborations
Partnerships with designers and suppliers across the fashion industry.
Web: www.myblacktree.com · Email: info@myblacktree.com
Frequently Asked Questions: Product category
Which product category is BlackTree best known for?
BlackTree is best known for jeans and Biowash T-shirts from our in-house clothing label.
Does BlackTree sell women’s fashion?
Yes. The women’s product category includes dresses, tops, sweatshirts, jackets, jeans, leggings and lingerie.
What is a Biowash T-shirt?
A Biowash T-shirt is treated with enzymes to remove loose fibres, which gives a softer feel and reduces pilling after washing.
Who is BlackTree fashion made for?
Fashion-conscious young shoppers who want trend-led, wearable styles at pocket-friendly prices.
Does BlackTree make its own clothes?
Yes. BlackTree has its own in-house clothing label, and launches a new private-label collection every month.
