“Everyone can enjoy the beauty of fashion.”
A leading Indian fashion and lifestyle brand — born in Hajipur, Bihar, and now delivering worldwide.
BlackTree is an Indian online fashion store and in-house clothing label, founded in Hajipur, Bihar.
Welcome to BlackTree, a leading Indian fashion and lifestyle brand where innovation fuels the passion for style. Born in the small town of Hajipur, Bihar, and now delivering to 200+ countries, we proudly stand as India’s fastest-growing jeans brand, recognised by Hindustan Times in 2022.
From men’s and women’s clothing to luxury watches and curated lifestyle products, BlackTree has grown into one of India’s largest multi-category online destinations, with a live catalogue of over 1,65,000 authentic products and 85,000+ orders served worldwide.
More Than Just a Brand
BlackTree is a lifestyle, a statement and a commitment to making great products accessible to everyone. We believe that everyone deserves to express themselves through what they wear and what they own — whether that is a perfectly fitted pair of jeans, a heritage Indian saree, an official pair of Nike or Adidas sneakers, or a timepiece from one of the 40+ luxury watch brands we offer.
Quality should never be a privilege of a few. That belief shapes every product we list, every package we ship and every customer we serve.
Our Journey
Founded in 2018, BlackTree has quickly become a major player in the Indian fashion industry. But our roots go back further: in 2013, GL Electronic was established, laying the early groundwork for what BlackTree would later become. The merger of these two entities marked a pivotal moment in our evolution, solidifying our guiding philosophy — “Everyone can enjoy the beauty of fashion.”
What began as a denim story from Hajipur has grown into a global commerce operation reaching customers from Tokyo to Toronto, Sydney to São Paulo.
Driven by Innovation
BlackTree is led by our founder and CEO, Mr. Kundan Kumar, whose entrepreneurial spirit and hands-on experience have fuelled the brand’s growth from a regional denim label into a globally shipping, multi-category brand.
Under his leadership, we continue to push boundaries — investing in technology, expanding our catalogue and, most recently, launching our B2B wholesale operations to serve retailers, distributors and bulk buyers worldwide. Whether you are placing your first order or ordering in volume, BlackTree is built to deliver.
Why Choose BlackTree?
A Globally Shipping Indian Brand
From Hajipur, Bihar, we serve customers in 200+ countries, with shipping powered by DHL, FedEx, DTDC and India Post.
One of India’s Largest Online Catalogues
1,65,000+ live products across fashion, footwear, luxury watches, ethnic wear, home and gifts.
Officially Recognised
Honoured by Hindustan Times (2022) as India’s fastest-growing denim brand, and trusted with 85,000+ orders.
100% Authentic, Every Time
From a pair of BlackTree jeans to a luxury timepiece — every product on our store is genuine.
D2C and B2B Ready
From individual shoppers to wholesale partners, our infrastructure serves both with the same care and reliability.
A Registered, Trusted Indian Company
Operated by MyBlackTree India Pvt. Ltd., GST registered (10AAOCM9305K1ZC), with secure SSL checkout.
At BlackTree, fashion is not just what we sell — it is what we stand for. A small town in Bihar started this story. The world is now writing its next chapter with us.
Vision, Mission & Growth
Our Vision and Mission
We envision a world where fashion is not just about clothing — it is a language, an expression of individuality. Our mission is to provide a diverse range of fashion choices that empower people to embrace their unique style.
As a direct-to-consumer (D2C) fast-fashion e-commerce platform, we specialise in jeans and extend our expertise to a wide array of men’s and women’s wear — with a commitment to excellence and a keen eye for global trends.
Expanding Horizons
While jeans have been our forte, BlackTree continues to broaden its product line to include accessories, shoes, bags and other fashion items — becoming the go-to destination for fashion enthusiasts worldwide.
Global Reach
We serve India and customers across borders — including the US and EU — through myblacktree.com, ensuring that fashion knows no boundaries.
Online Shopping Redefined
Shopping at BlackTree India® is not just a transaction — it is an immersive, hassle-free and exciting experience. Our user-friendly interface and commitment to convenience ensure that every click brings joy and satisfaction.
Join us on this journey where every piece of clothing tells a story and every customer is part of our fashion family. Embrace the beauty of fashion with BlackTree — because everyone deserves to look and feel their best.
Meet BlackTree
Product Design Team
It all starts when an idea is conceived by the designer. The life of a product begins even before the designer’s pen hits the paper.
Manufacturing
Our products are created by machinery that emphasises precision, attention to detail and style — and some are crafted by individuals experienced in hand sewing.
Quality Assurance
After rigorous testing and inspection, our products become something we are proud of — fashionable and reliable.
Photography
Through creative collaborations with photographers and models, we capture the details of every style for you to preview before you buy.
Gallery
New Launch: BlackTree Food Truck
In our pursuit of innovation, we introduced the BlackTree Food Truck — India’s first and unique culinary experience on wheels. “BlackTree Food Truck & Restaurant” gives 100% cashback on every food order.
Customers who enjoy “Black Tree Foods” dishes receive a 100% cashback amount credited to their wallets, encouraging repeat visits and customer loyalty — a paradigm shift in the street-food industry. Read the franchise expansion plan →
Indian Street Food Market
Market size (2024 estimate): around INR 1,40,000 crores (approx. $17 billion USD) or more.
Growth drivers
- Urbanisation — demand for convenient, affordable food
- Rising disposable income — a growing middle class
- Changing lifestyles — busy schedules, quick meals
- Tourism — domestic and international visitors
Key Problems in the Sector
- Hygiene & food safety — limited brand presence and technology, lack of clean water and sanitation, improper handling, substandard ingredients
- Lack of regulation — largely unorganised, inconsistent quality
- Infrastructure gaps — vending space, waste management, electricity
- Limited financial support for vendors
Who Eats Street Food
Consumption is widespread across socio-economic classes, with higher frequency among:
- Urban populations
- Students and working professionals
- Lower-income groups
Key factors: affordability, convenience, flavour and variety, cultural familiarity.
™ Trademark Notice
IBO Software & Myblacktree India Pvt. Ltd. are the exclusive owners of several trademarks, inter alia the Black Tree word mark and the Black Tree Flag Device (the “Black Tree Trademarks”). IBO Software has registered the Black Tree Trademarks for numerous goods throughout the world, including but not limited to clothing, footwear and headgear — for example, (BLACK TREE) TM Application No. 3764191.
No one is authorised to commercially use the BlackTree Trademarks without the express written permission of IBO Software or Mr. Kundan Kumar.
For copyright or trademark matters, please write to info@myblacktree.com (cc legal@myblacktree.com).
Frequently Asked Questions: Online fashion store
Where is the BlackTree online fashion store based?
BlackTree is operated by MyBlackTree India Private Limited from Hajipur, Vaishali, Bihar, and ships to customers across India and 200+ countries.
Who founded BlackTree?
BlackTree was founded in 2018 by Mr. Kundan Kumar, building on GL Electronic, established in 2013.
What does the BlackTree online fashion store sell?
Our own in-house clothing, plus sneakers, luxury watches, luxury fashion, furniture, lighting and home décor, gifts, sports items and collectible trading cards.
